The Michelin Man - History

Andre Michelin was the marketing genius, speaking as early as the 1890s, that reliable, inflatable tires would be essential to the acceptance of automobiles. He also created Bibendum, the Michelin Man, in 1898, inspired by a sketch of Gambrinus, the Gallic god of beer.

Ya think he was drinking while thinking about driving?!

Been away a while - here's where!

Back to the shop tomorrow!!